Podcast Boom Continues in Canada as Local Voices Rise

Independent Canadian podcasters are gaining international traction, offering fresh perspectives on politics, wellness, and everyday life.

2025-06-03 19:20

By By Charles Martinez, True North Journal

Canada’s podcasting scene is thriving as independent creators gain traction both nationally and internationally. With diverse voices and niche topics, Canadian podcasters are drawing in listeners seeking perspectives that reflect their culture, politics, and everyday experiences.

According to a recent survey by PodMetrics North, podcast listenership in Canada has grown by 27% over the past year. Many of the top-performing shows are independently produced in kitchens, basements, and shared studio spaces from Vancouver to Halifax.

One standout is 'Grounded Voices,' a show by Toronto-based journalist Amara Leung that explores stories of immigration and intergenerational conflict. The podcast recently surpassed 500,000 downloads and is now syndicated on several streaming platforms.

“Podcasting offers intimacy that other media can’t replicate,” said Leung. “It’s direct, personal, and incredibly flexible in how stories are told.”

With production costs relatively low, more Canadians are entering the space as hobbyists, activists, and professionals. Local grant programs and podcast incubators—like Montreal’s SonicSpring—are helping new voices develop technical skills and storytelling expertise.

Meanwhile, advertisers are beginning to take notice. Canadian brands are increasingly turning to podcasts to reach younger and more engaged audiences. Analysts say the next phase of growth will hinge on sustainable monetization and distribution networks.