Farmers’ Markets Thrive Across Ontario This Summer

From Thunder Bay to Niagara, open-air markets are seeing record attendance as residents embrace local produce and handmade goods.

2025-06-21 10:54

By By Patricia Perez, True North Journal

Farmers’ markets across Ontario are reporting record attendance this summer as residents flock to outdoor spaces for fresh produce, artisanal goods, and a taste of local culture. From Kingston to Thunder Bay, vendors say the uptick in foot traffic is helping small growers and makers bounce back after a tough few years.

The popularity surge is partly due to a renewed emphasis on buying local and sustainable food. Shoppers are increasingly drawn to direct-from-farm options, where they can ask questions and connect with the people growing their food.

“It’s about more than just vegetables,” said market manager Tanya Cross in Guelph. “It’s about community and creating a weekly ritual that brings people together.”

Many markets have expanded their offerings to include live music, cooking demos, and kids’ activities. At the St. Lawrence Market in Toronto, a rotating lineup of local musicians now performs every Saturday morning.

Vendors are adapting too—several now offer mobile payment options and digital receipts, appealing to a younger, tech-savvy crowd. Popular items this season include heirloom tomatoes, microgreens, and organic mushrooms.

Ontario’s Ministry of Agriculture has supported the trend by offering small grants to help markets improve infrastructure and accessibility. Some rural towns are even launching new seasonal markets to meet demand.